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https://www.jentolnay.com
Feedback is welcome! I did this about a year and a half ago and I know it’s badly in need of updating.
I work with a couple of publishers – would you recommend seeing if I can include their logos on my site? Also, I’m a member of ACES and will be joining EFA momentarily – I’m guessing we’re allowed to, and it would be a good idea to, put their logos on there too.
Thank you!-
Feedback on the branding shown on your website: I love the use of your colors, and since your logo is two capital letters, I love how you have a capital letter for each section of your wesbite. The only visual aspect that isn’t working for me is the big white quotation marks. It isn’t very clear what they are. Maybe if you had both sets, one on each side of your top section, that would help. Not sure, though. I do think you could strength the customer experience part of your brand, but the visual part is solid.
Great job on customer-first language throughout. This is a tough one for a lot of people, and you nailed it.
Feedback on the bio/about section: Before I saw your full bio on the actual “about” page, I was going to suggest some personality-type content. You have that on the “about” page. You may consider also having your first sentence from the bio on the home page about section. I wonder why your specialities are children’s books, health and wellness, and music. If you want to attract authors of those genres, I suggest expounding on why those are your specialites.
Feedback on services: Great job having a quick summary, then a more in-depth description on the services page. You may consider putting the proofreading and copy editing package to after the descriptions of the two. Currently, when I read the package content, I saw that the terms weren’t defined, so I didn’t know whatyou meant by those terms and what was included since you don’t say this until after the package portion. If you want to keep your package on the top, you may consider adding in a short description. Something like this: The first step in this package is a through copy edit–editing for style and clarity … a final proofread–editing for grammar and word usage. With your list of what kinds of things should be proofread and edited, is that a list of what you edit or just what should be edited? Right now, it isn’t quite clear.
Feedback on contact form: You may consider adding in specific questions of content you need in order to do a sample edit. I have found it cuts back on time spent emailing if I gather the needed information right away. The attachment of the sample, the word count, the genre, the deadline, etc.
Re:logos–I would absolutely post any logo of an organization you are a part of. It adds credibility. I also would reach out to publishers, as I think so many people are visual and seeing a visual representation of the reputable publishers you work for could help. I only work with indies, so that isn’t an area of expertise for me, but it definitely wouldn’t hurt.
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While nursing my daughter, I was thinking some more about your website. 😀 It really is a great site.
With the quotation mark, it may just be the font size and the font used that make it so it isn’t easily identifiable. On a different spot on your site, you have a quotation mark in a bubble, and that one is identifiable; it is much smaller, so maybe that is why.
Then with your services, you may consider listing the genres you specialize in the top section where you have the kinds of things that can be edited. You can opt to put an asterisk next to your specialities, then explain you specialize in them, like how I have it here.
Then I know I suggested putting why you specialize in those genres in your bio, but some potential clients won’t look at the bio area, so you can include a line or two showcasing your credentials in those genres on the service page in the top section of material you edit.
Since it seems you have different clientele (authors and business professionals) for your editing services, you may want different pages for each so you can address their specific pain points and speak more directly to them. You have your content writing for business professionals on a different page, but currently, the editing is all on one page, which is fine. It’s just a matter of speaking more directly to the specific client.
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This is all really great stuff – thank you so much. I’m keeping a running list of things I want to do on my site so I’ll come back and digest this more thoroughly. Yes – I’ve been thinking that quotation mark is a bit in your face too – haha – it’s big! I will definitely put some thought into what else I can do there. I think that was part of the original Wix template I used.
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Here is the URL for my website, which is quite new: http://www.jodiherlick.com. I would love any suggestions and feedback. Thanks!
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Jodi,
On your home page, you have done an excellent job of establish branding with the words you use and you’ve started with customer first language. To improve the home page, tweak the order of your second paragraph so their pain point comes first. So instead of “I’m a fiction editor an mentor … round out your characters, deepen you plot…” it could be, “It’s hard to see where your plot holes are, where your characters are a bit shallow, etc. because you know how to fill in the gap, so let me help you improve your plot and characterization while also ensuring your theme comes through on every page.” That isn’t the exact wording I am suggesting you use; just an example of the pain point coming first.
Do the same with “as an author” and “as an editor” sentences.
Great about me page, services, and contact.
With your blog, if you can, I would add a categories list (so they can find blogs that are filed under a certain category) or a search bar. If you plan on blogging more, it will be hard for users to find what they want if you have a lot of blogs just listed.
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Here’s my website after several edits to improve customer-first language, describe my services in more detail, add to my contact form, and use brand colors and logo.
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LOVE the last paragraph of your opening section. So poetic and so you!
Great job on starting off with customer-first language.
Services and Rates heading should be over the list of the services and rates. Currently it is isn’t, so the list of services are missing a heading. I would make that heading much bigger and center it, so it is clear that they are now reading about your services and rates.
The content that is currently under the services and rates is visually smashed to the side and not standing out.
OPTION 1: It could go in a contact section. Have one side be the paragraphs you have right now, and the other side be the contact form. Or instead of putting them side by side, you can put them one on top, then the next one. But group both in the contact me section.
OPTION 2: OR alternatively, keep some of it in the services section but not smashed to the side and instead at the bottom of the rates and services section, have your first two paragraphs with links to the contact me section. And your last paragraph in the contact section.
Your about me is amazing! I love it. Your personality really shines through.
On your portfolio, I wouldn’t have your testimonials in such a narrow column. Make them stand out more by either having a carousel where they click next or putting them in a colored box that extends across the inner space (so the entire projects and testimonials section currently).
And then as a personal preference, I would love to see a categories menu or a search bar for your blog. Once you get a lot, it can be hard to scroll through all them to find relevant ones, so category menu can help.
Great job!
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