Sorry for the delay. I didn’t get an email notification that you had asked this question.
I love that you state your specialism up front and have your discovery call button above the fold.
Great job on using customer-first language. The copy is great.
The free sample edit and free discovery call link to the same thing. I wondered if they were different or the same. The way they are presented sounds like they’re different things: request a call if you’re unsure if you want to proceed, get a free sample if you’re ready for a quote. If they’re meant to be different, link to different forms and make it every clear. If they’re meant to be the same, use the same language on the button.
Your process is clear and well structured. You may want to add in the process during or after editing? What do they do once they get it? Make change … etc. Do you see it again after they make changes or would they need to pay for a new round?
On book coaching page, give the quote some context. I was unsure why that quote from you was there. I thought it was going to be a testimonial. Put the white box “Do you have a book outline…” higher up so it starts above the fold. I’d also put the details of the package higher up. If you have more than one testimonial, add it in.
Add testimonials to your other service pages.
I love how your text has space to breathe and follows a natural flow. Great conversational tone