I love that you state your specialism up front and have your discovery call button above the fold.

Great job on using customer-first language. The copy is great.

The free sample edit and free discovery call link to the same thing. I wondered if they were different or the same. The way they are presented sounds like they’re different things: request a call if you’re unsure if you want to proceed, get a free sample if you’re ready for a quote. If they’re meant to be different, link to different forms and make it every clear. If they’re meant to be the same, use the same language on the button.

Your process is clear and well structured. You may want to add in the process during or after editing? What do they do once they get it? Make change … etc. Do you see it again after they make changes or would they need to pay for a new round?

On book coaching page, give the quote some context. I was unsure why that quote from you was there. I thought it was going to be a testimonial. Put the white box “Do you have a book outline…” higher up so it starts above the fold. I’d also put the details of the package higher up. If you have more than one testimonial, add it in.

Add testimonials to your other service pages.

I love how your text has space to breathe and follows a natural flow. Great conversational tone

Because you have quite neutral subdued branding colors, you may consider printing them on a color other than white. Or you can bring in one accent color to your branding colors.

I used to just have my two purples for my branding colors, then a marketer brought in a blue for me as an accent color, so I could have some pop on my social media posts. Just got website redesigned and web developer brought in a yellow accent color.

Your website has just the brown (the developmental editor color on your card). But not the silverish color of your name and the artwork, so may consider bringing that color in on your website.

For the pop of color, you can use the color palette generator sites mentioned in the branding lesson. Put in the hex codes of the two colors you currently use on your card and then find an accent color that will work with them.

The accent color could be background of the floral artwork: either the artwork is colored in that color, or there is a swatch of color behind it.

The design itself is great. But a pop of color will help it stand out among other cards.

I would love feedback on my business cards!

Is that the cost for your domain PLUS the ability to use Wix, and Wix hosts it for you, right? If so, that is probably comparable.

I use WordPress, which is free, but I do pay for my domain (Go Daddy) and for my hosting provider (NameHero).

I would use steph@stehb-editing.com

Many people do this, as it is common for editors to use their name in their domain since their name is their business name. It’s completely fine to have your name@domain that also has your domain.

But you can just do Steph instead of Stephb if you wanted to mix it up a little.

Great job on starting off with customer-first language.

Services and Rates heading should be over the list of the services and rates. Currently it is isn’t, so the list of services are missing a heading. I would make that heading much bigger and center it, so it is clear that they are now reading about your services and rates.

The content that is currently under the services and rates is visually smashed to the side and not standing out.

OPTION 1: It could go in a contact section. Have one side be the paragraphs you have right now, and the other side be the contact form. Or instead of putting them side by side, you can put them one on top, then the next one. But group both in the contact me section.

OPTION 2: OR alternatively, keep some of it in the services section but not smashed to the side and instead at the bottom of the rates and services section, have your first two paragraphs with links to the contact me section. And your last paragraph in the contact section.

Your about me is amazing! I love it. Your personality really shines through.

On your portfolio, I wouldn’t have your testimonials in such a narrow column. Make them stand out more by either having a carousel where they click next or putting them in a colored box that extends across the inner space (so the entire projects and testimonials section currently).

And then as a personal preference, I would love to see a categories menu or a search bar for your blog. Once you get a lot, it can be hard to scroll through all them to find relevant ones, so category menu can help.

Great job!